If you’ve been in the fitness industry long enough, you know this truth: We didn’t step into this field just to teach classes or count reps. We came here to change lives. And somewhere along the way, this career changed our lives too.
But in today’s shifting landscape, it’s time to pause and ask the hard question:
Do you still feel connected to your purpose? Do you still feel empowered?
For many fitness professionals, the industry feels different from how it used to. Group fitness rooms, once overflowing with back-to-back classes, have quieted. Teams don’t gather like they once did. Personal trainers feel more isolated. And community—the heartbeat of our profession—doesn’t feel quite as strong in every facility.
And for newer instructors and trainers entering the field? You might be wondering where the support is, how to build confidence, or how to create financial stability in a crowded, ever-changing industry.
That’s why FitnessFest matters more than ever—especially in 2026.
Welcome to the 29th Annual Phoenix FitnessFest Conference & Expo, the premier fitness event in the Southwest. This year’s theme is clear: Reignite your purpose. Rebuild your connection. Reclaim your power.
Why FitnessFest 2026 Is Different
FitnessFest has always stood out because it’s not just about education—it’s about community, curiosity, creativity, and coming back to why you started.
Let’s be honest: Most of us have taken enough online courses to last a lifetime. And while they serve their purpose, they don’t replace being in a room full of passionate professionals who move, learn, laugh, sweat, and grow together.
As Janice said best:
“What breaks my heart is hearing trainers and instructors say they ‘can’t afford’ to step away for two or three days. The truth is: you can’t afford not to. An in-person conference WILL put more money in your pocket.”
Because when you invest in becoming a better instructor, coach, or leader, it pays you back tenfold—in confidence, skill, opportunity, and longevity.
What’s New for 2026
FitnessFest 2026 is shaping up to be one of the most powerful lineups yet. This year brings a fresh mix of science, creativity, therapy-based solutions, leadership training, mental wellness, and movement experiences you won’t find anywhere else.
Here’s a taste:
🔥 Transformational Stories & Empowered Community Impact: Kristin Kline, once incarcerated, now brings healing through movement to individuals in Phoenix prisons. Her story will move you—and show you just how far fitness can reach.
🧠 Evidence-Based Training & Injury Solutions: Brendan and Jeff from Exercise Therapy Association are delivering cutting-edge functional assessments and pain-free movement strategies.
🌿 Mind-Body Mastery: Julie Hoffman, certified yoga therapist guiding you through true sound-healing therapy to help your clients restore balance and nervous-system health.
💪 Foundational Pilates: Rebecca West Hensinger teaching the essentials of Joseph Pilates’ classical mat work, a must-know foundation for any instructor.
🎉 And of course… FUN movement experiences!
- Zumba with Kelly
- Line Dance with Thomasa
- Mini tramp with Sabrina
- WeGym equipment demos with Whitney
- Joint strength with Siri
- Embody Dance
- Human Reformer with Tricia
- Aqua Groove with Manuel
This is the kind of diversity and inspiration that wakes up your creativity and reminds you what’s possible in your career.
The Trend You Can’t Ignore: Live Education Is Back
The fitness world is craving connection, mentorship, and in-person learning more than ever.
FitnessFest 2026 is answering that call.
We want you here with us in Phoenix. Because no matter where you train, teach, coach, or lead—this event will elevate your craft and refill your cup.
Your Black Friday Checklist
Be ready, because Black Friday unlocks:
✔️ Full schedule access
✔️ First choice of sessions
✔️ Best pricing of the year
✔️ Discounted host hotel rooms ($167 per night, with shared-room options!)
✔️ A look at which presenters are new—and who’s returning
If you’re ready to step out of autopilot, reconnect with your purpose, and be part of something bigger than your studio, gym, or class schedule…
FitnessFest 2026 is the place to be.
Let’s elevate the industry—together.
Let’s reignite your spark—together.
Let’s change the world—together.
